Healthfirst

The Social Media Manager is a key driver of Healthfirst’s social presence, responsible for shaping how our brand shows up across channels through thoughtful, audience-first content, meaningful community engagement, and performance-driven optimization. This role is ideal for a social media practitioner who is looking to grow and make a tangible impact, lead with a strong sense of purpose and is motivated by supporting stronger access to quality care and better health outcomes for New Yorkers. They are passionate about social media, thrive in a collaborative environment, think on their feet, and bring strong attention to detail. Reporting to the Director, Social Media and working closely with the Sr. Manager, Social Media and Manager, Video Production, the Manager partners with the team to align Healthfirst’s business priorities with social media audience needs. They will spearhead the execution of engaging, social-first content and campaigns, elevating everyday moments into meaningful, high-performing content within a structured and regulated environment. This includes spotlighting Healthfirst’s impact within communities, working with the growth and advertising teams to build awareness of health plans, and positioning the voices of Healthfirst’s experts in bitesize content. To bring this to life, they will partner closely with the Content Production and Creative teams on multimedia asset development for Healthfirst’s social core channels, including LinkedIn, Facebook, Instagram, WeChat, and YouTube.

Duties and Responsibilities

Creative Development & Content Execution

· Develop and lead creative concepts and content series that bring Healthfirst’s mission, programs, and community impact to life on social media.

· Write and refine copy tailored to social channels, ensuring alignment with brand voice and audience relevance.

· Serve as the point person with Creative and Content Production teams to guide the development of social-first creative assets, including graphics and short-form video.

· Travel on-site within New York as needed to ensure content capture meets social post needs, providing steer and direction to production crews and talent.

· Apply advanced knowledge of social media best practices and emerging trends, proactively testing new formats and approaches.

· Use self-service and professional creative tools—including Adobe Creative Suite, Vocal Video, Canva, and native platform tools.

Social Community Engagement

· Monitor audience sentiment, identify trends, and translate insights into actionable content ideas and written responses.

· Identify and act on opportunities to engage and build trust with online communities where appropriate.

Workflow, Operations & Collaboration

· Own and manage content workflows, ensuring efficient drafting, review, and approval processes.

· Partner with the Sr. Manager, Social Media and broader Corporate Communications team to implement and refine a new content development workflow, including testing processes, documenting best practices, and driving adoption across the team.

· Support content publishing and scheduling activities in Sprout Social.

· Collaborate with cross-functional partners to ensure content accuracy, compliance, and alignment with business priorities.

Insights, Learning & Optimization

· Translate insights from reporting into content and campaign optimizations.

· Lead experimentation with new formats, trends, and approaches to improve engagement and effectiveness.

· Drive continuous improvement by applying learnings to enhance content quality, performance, and operational efficiency.

Minimum Qualifications

· Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, or a related field.

· Minimum of 3–5 years of relevant experience in social media, content creation, or digital communications.

· Experience working in healthcare or another highly regulated industry.

· Strong understanding of social media platforms including LinkedIn, Facebook, Instagram, WeChat and YouTube.

· Fluent in platform trends, new content formats, and innovative community engagement strategies.

· Experience analyzing social media performance, summarizing and applying insights to improve outcomes.

· Deep knowledge and experience with social media management tools such as Sprout Social.

· Working knowledge of creative tools such as Adobe Creative Suite, Canva, and other content creation platforms.

· Demonstrated ability to independently manage projects and processes, applying sound judgment in a fast-paced environment.

· Excellent verbal and written communication skills, with proven track record of creating relevant, compelling content tailored to audiences and platforms.

· Strong organizational skills, attention to detail, and ability to work independently.

· Self-starter, collaborative and team-oriented approach.

Preferred Qualifications

· PR or social media agency experience.

· Experience with video or testimonial-based content creation (e.g., Vocal Video or similar tools).

· Experience leading process improvement, workflow design, or operational optimization projects.

· Bilingual or multilingual abilities a plus (Spanish, Mandarin, or Cantonese).

Hiring Range*:

• Greater New York City Area (NY, NJ, CT residents): $103,400 - $149,430

• All Other Locations (within approved locations): $88,700 - $131,920

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.