Healthfirst

The Sr. Marketing Analyst will utilize business knowledge, problem solving, and analytical skills to develop quantitative analysis to drive multi-channel strategies for the Marketing Analytics team and help to prove out the ROI of marketing initiatives. He/she will be responsible for collecting and analyzing campaign performance data, preparing and automating reports, and clearly communicating recommendations with marketing managers. Analysis will generally be complex in nature, where large volumes of data are synthesized into actionable recommendations using SQL tools, analysis software (SAS), Web Analytic Tools (e.g. Google Analytics, Tealium) and various statistical techniques. The ideal candidate will be a person who has a strong analytical background that can generate insights that improve marketing and the business through linking various data sources.

Duties/Responsibilities:

• Collect and analyze campaign performance data to create actionable insights that can be leveraged by marketing managers to improve the performance of our marketing campaigns.
• Prepare and automate campaign performance reporting including reports showing the ROI of marketing campaigns.
• Analyze large data sets using SQL tools, analysis software (SAS), and Web Analytic Tools.
• Support a variety of marketing efforts that require list segmentation and validation such as direct mail and email marketing.
• Identify redundancies and efficiencies to minimize manual processes by developing automated solutions such as self-service dashboards.
• Conduct population and member analysis to start to develop different member and prospect profiles based on available data to allow for better targeting of marketing campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to help enhance the consumer funnel.

Minimum Qualifications:

• Bachelor’s Degree
• Excellent SQL skills: extensive experience querying large, complex data sets
• High proficiency with Excel including pivoting capabilities and analysis modules
• Proficient with R, SAS, SPSS, or similar
• Excellent organizational, problem solving, analytical, research and communication skills

Preferred Qualifications:

• Predictive modeling techniques and programming languages are a plus
• Experience performing quantitative analysis
• Experience with heat mapping software is a plus
• Experience with Data Visualization tools

Compliance & Regulatory Responsibilities: N/A

License/Certification: N/A

Hiring Range*:

• Greater New York City Area (NY, NJ, CT residents): $68,900 - $99,620

• All Other Locations (within approved locations): $61,300 - $91,120

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

*The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.